A big international affiliate marketing conference have held in Tallinn.
Signup or Login to view earning guides for mobile apps and websites. gathered almost 300 participants of fintech area: heads of financial companies, owners of thematic web-sites, top managers of digital agencies, affiliates. Moreover, several hundreds more were at the conference online. For two days of intense programme representatives of 15 countries (from Scandinavia, Baltic States, Central Europe, Russia, Ukraine and etc.) discussed the most important issues of this area.
The conference was opened by a member of Estonian Parliament – Olga Ivanova. She noted that Estonia is famous for its success in the digital area and that is why it is very justifiably to hold the conference in Tallinn.
The conference was organized by international financial partner network LeadGid. FinAdTech Tallinn 2018 was the debut for the company in the field of world-class educational events. CEO LeadGid – Ksenia Kostina welcomed the guests to the IT capital of Europe. In her speech, which preceded the main program, she noted that affiliate marketing is one of the drivers of the consumer credit market, which increasingly goes to IT area and becoming more international. The industry faces many issues and professional community, by uniting, must resist the emerging problems.
The main part of the Conference focused on reports of leading experts in our field and discussion of the issues raised. The key themes of the discussion were the latest trends on microcredit market, new European law about Personal Data Protection – GDPR, online customer acquisition techniques for retail banking, new business models and players in the segment of attracting financial traffic, offline and online integration, and also technologies and optimization of business processes. Among the speakers were representatives of companies such as PricewaterhouseCoopers Legal, Google CEE & Baltics, Voctochy Bank, Tinkoff Bank, ID Finance and etc.
In addition, within the Conference, there were three interesting discussions on actual topics, like promising markets for development MFI, present and future of the financial lead generation market and about methods and tools of earnings of the leading affiliates – there took part affiliates who have previously preferred to stay out of sight, it was Guram Tateshvili, Sergei Golub, Egor Babakov and Konstantin Tochony.
In the lobby of the Hilton, where the conference was held, you could find demonstration zones of the partner-companies of FinAdTech. Among them were the General sponsors of the event: Advendor and Capitalist; platinum sponsors: Loando, E-kapusta, Financer, DoAffiliate and Webvork. Communication Zones had welcoming atmosphere for comfortable networking
of guests and speakers. As an outcome of the conference has been made the set of mutually beneficial agreements and organizers received positive feedback from guests, sponsors, partners and speakers.
“The conference was remembered, first of all, by the usefulness of content, variety of subjects and participants: it was possible to prepare more complex material and expect full understanding from the audience, - said Konstantin Karpalov, fintech expert. – It’s a great opportunity to immerse into the market where we only plan to expand activities, - Russian market. The organizers managed to combine several areas and the best specialists. I shared some insides «from the battlefield», showing not only theoretical information, but also an example of the application of knowledge in practice. FinAdTech is a great opportunity to meet top webmasters, sharing experiences and knowledge. I came here with great pleasure and at the end of the conference I was a little sad to have to leave”.
“We were very happy to get a lot of positive feedback following the conference, - comments Ksenia Kostina, CEO LeadGid. - At the event and within the informal communication, we have tried to provide our guests the maximum for productive networking. Exchange of experience, emergence of new international collaborations and generation of new ideas and partnerships is positive feedbacks following the conference, - comments Ksenia Kostina, CEO LeadGid. - At the event and within the informal communication, we have tried to provide our guests the maximum for productive networking. Exchange of experience, emergence of new international collaborations and generation of new ideas and partnerships is positive outcome of the conference. We have already started receiving sponsorship and partnership offers for FinAdTech 2019. We can confidently say that the project will be continued and will become regular”.