Hello marketers! i just have a question that im confused regarding cpa,
i'm working on an offer that doesnt allow search advertising so will it be okay if i build a landing page for that offer and promote it through search traffic?(im guessing that they dont allow that offer directly to be promoted on search network without landing page thats why they have kept search traffic as a restriction.so im thinking of building a landing page and promoting it through search so is this allowed?)
and whats the difference between PPC and search? arent they the same?