Very Briefly :
It's a 3 step route:
1. Content creation, it's a website, blog or the platform where the media product is hosted for the first time.
2. Content selection, this is actually the key of everything, these are sites like reddit, imgur, big forums where people use to link their media products and a little crowd decide if it's good or not ( upvote or downvote). I will explain later how to exploit this stage.
3. Content spreading, this starts from the "front page" of the content selection to other site and social medias.
1. Choose your offer and your platform for Content Selection
2. Create Media content that cover your offer.
3. Posting and promoting your media.
You can read detailed explanation of each step here
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